Catching Big Fish is a clothing brand combining street wear fashion with nostalgic and rugged fishing/workwear aesthetics.
The campaign direction used bold colors and energetic "fish"-eyed photography to create the feel of fun, loud, and a little weird (like the clothing). Also holding on to that nostalgia with vintage internet interfaces for promotional motifs and integration assets.
PFP / Store Icon
Social Post
Product Image Asset
Campaign Photoshoot
Campaign Photoshoot
Campaign Photoshoot
Product Image Asset
Campaign Photoshoot
Campaign Photoshoot
High Quality Product Photography
Logo
Product Image Asset
Campaign Photoshoot
Product Image Asset
Catching Big Fish also wanted to include video in their campaign . The product photoshoot doubled as the video shoot to drive home that idea of fun, bold, and a little weird energy that brand looked to capture, through the vintage lens of a nostalgia camcorder with assistance from Capital P Productions. As well as motion graphics for social promotion and influencer integration
Animated Social Promo/Integration Asset
Reel Post Overlay
Video Shoot
